| | | | Using Google Maps To Boost Your Website Traffic | | | For small businesses, every bit of exposure is worth its weight in gold
When an internet user searches for a particular business, Google provides results and contact information through a number of its applications, including the popular Google Maps.
Google allows businesses to display photos and videos of their business, its hours of operation, contact numbers and consumer reviews. All of this is made possible by simply entering your business details at Google’s Local Business Centre!
Google maps is also frequently accessed directly by internet users to search for businesses and services in their local area - in a similar way to searching in the Yellow Pages.
However businesses can directly add their business into Google’s online Local Business Centre, free of charge.
Benefits of adding google maps to your website
Google maps are certainly very interactive! If you want to include additional content to your location map, then a Google map is the perfect option. Google Maps allow you to create driving directions. It can provide the user with a step-by-step directions to your destination, along with an estimate of the time required to reach it and the distance between the two locations.
What is really amazing about the ability to list your business on Google Maps for free is that even if your business website ranks poorly in the search results for your key services and/or products on Google, a listing with Google Maps can position your website link above the organic listings, above all your competition.
A skilled website and SEO company like Go2web will be able to construct a Google Maps listing that includes a selection of your keyword phrases. When creating a listing, you can select up to six categories that best describe your services and products. It's important that you select keyword phrases that are actually searched for in Google, not just a selection of keywords that you think are what you want to come up for.
So if marketing your local business online is a priority for you, make sure you are taking advantage of one of the top local marketing tools available, Google Maps.
An example of how your business can be viewed in Google maps |
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